While MerchantTutorials.com is a sponsor of the Miva Merchant Conference 2011, unfortunately I won't be at the conference itself. It'll be the first I've missed in years. The reason is simple - the cost of a plane flight from my new Kauai, Hawaii, home on those travel dates is just too high. That's what I get for moving to paradise without being rich, I guess!
I will be following the Tweets of attendees, though, if they use the #mmconf11 hashtag. You can see a live feed, constantly updated, of these Tweets here. Here's an easy-to-remember URL, too: bit.ly/mmconf11
Also, if you work on your own site or others, check out the SEO Dominators Club and if you like it, use coupon code MIVA during the conference to get 50% off! If John Limbocker is at the conference, hit him up with questions.
Enjoy the conference and be sure to wear a Hawaiian shirt in my honor on Friday!
By default, Miva Merchant checkout has "Create New Account," "Place Order Without Account," and "Login to Existing Account" options. Users have been debating the best options to offer for a decade. I have had the opinion that asking a customer if they want to create an account during the checkout process is a high-level decision that distracts them from doing what you want, which is to give you money. Unless you are using Price Groups, Availability Groups, or membership benefits, I suggest simply eliminating the entire account functionality and let people enter their address each time they check out. It's really not that difficult.
At last, my view has been vindicated with this excellent study, followed by a couple free tutorials about how to make changes in your Miva Merchant 5.5 store:
How Changing a Button Increased a Site's Annual Revenues by $300 Million
It's hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. What was even worse: the designers of the site had no clue there was even a problem.
Article Continued: http://www.uie.com/articles/three_hund_million_button
To remove the Account options completely, view this tutorial.
To move the Create an Account option to the Invoice page, view this tutorial (with code).