Up to 10% of males have trouble navigating your site.
Let's face it, SEO "experts" are a dime a dozen, mainly because anyone can say they are an expert in SEO. My experience is that probably 95% (maybe more) of people and companies that say they can help you with search engine optimization are either idiots or scammers.
Most of these so-called experts use either black hat methods (immoral methods that can get you banned) or techniques that are so outdated they include something called the "keyword meta tag." It's like taking your plasma television to a repair shop and they tell you they may have to replace the "picture tube."
So it's very difficult to get SEO help. Additionally, the best SEO work is done by the site owner/manager who knows the target market and the product/service/subject better than any consultant could. That leaves you with a high-risk hiring of a consultant, or spending 10 hours a day becoming an expert yourself. Ugh.
Enter John Limbocker of SEO Dominators.
I met John a few years ago at a Miva Merchant conference, and really got to know him over the past year. When I reached a point where I trusted John, I signed up for his SEO Bootcamp. Expecting pap and platitudes, I was completely shocked to find powerful tools, realistic advice, weekly teleconferences where I can ask questions, and advice that actually makes sense. And John understands Miva Merchant!
I referred John to a friend of mine with a Miva Merchant site and she has done nothing but sing his praises. "Yes, we've been pretty busy. I can only rave about John Limbocker, I give most of that credit to him. I can unconditionally recommend him and his services without reservation. Without John, I think we would have been in a lot of trouble this year."
It was great seeing John again at the Miva Merchant Conference last week. I decided it was about time to write about his services. At the conference, John offered a 50% off coupon for his SEO Dominators Club. He has kindly decided to extend that offer for me to post on my blog, here.
Then let me know about YOUR experience with SEO Dominators.
I have so many To Dos now even before the second day ends of the Miva Merchant conference, I'm not sure where to start. More than any previous MM conference, this one has been practical, useful, and fun. There's still one more breakout session, then tomorrow, and I'm ready for next year!
As far as Merchant Tutorials is concerned, here is what is on my list for the next few weeks:
Wombat Tutorials: I'm creating a store from scratch again with Wombat, so look for dozens and dozens of new tutorials on the new stuff.
WordPress (blog software) Tutorials: Okay, there are tons of these online, but I think adding these to the Advanced tutorial area would be helpful. I know the stuff - might as well give you something you can use.
Social Media Tutorials: One thing that keeps coming up in this conference is social media. Whether it's using it for direct customer engagements, or to enhance your SEO efforts, it's something that you MUST take part in these days, or be left behind. So I'll do some tutorials about Facebook, Twitter, Twitter tools, LinkedIn and more.
"How to shop on this site" Videos: Seeing some sites at the conference, I realized that some sites are more complicated than others. Have a site that has accounts, gift certificates, order status, etc., and know your customers are not utilizing it like they should? I'm going to add a service to create videos that can be opened from a Help link or something similar on your site, that shows people how to use your site. Contact me to get more info.
Also on the list - contact the many people whom I've gotten to know a bit here at the conference, integrate the many ideas I've learned here into my site/business, and write more blog posts to share what I've learned. So come back!
If you're going to the Miva Merchant Conference in San Diego at the end of February, keep a link to this post as I'll update it with links to useful information both before, during and after the conference.
Pics: Leslie Kirk has been taking photos at the conferences for so many years that she's pretty much the official conference photographer. You can see past conference photos, and she'll be posting new photos throughout the conference.
Class Schedule (PDF): The official schedulemay change around a little as most of these types of events do. Here is the current agenda.
Facebook Event Page: Official event page on Facebook.
If you have any suggested resources/links, please let me know in the comments here. And come back often to see updates. I hope to see you in San Diego!
If you're using Twitter, you can follow people who often post about Miva Merchant, including the company itself! I've compiled a list of Tweeple who are in some way related to Miva Merchant - developers, designers, hosts, users, etc. and put them in a Twitter List: