The $300 Million Button
By default, Miva Merchant checkout has "Create New Account," "Place Order Without Account," and "Login to Existing Account" options. Users have been debating the best options to offer for a decade. I have had the opinion that asking a customer if they want to create an account during the checkout process is a high-level decision that distracts them from doing what you want, which is to give you money. Unless you are using Price Groups, Availability Groups, or membership benefits, I suggest simply eliminating the entire account functionality and let people enter their address each time they check out. It's really not that difficult.
At last, my view has been vindicated with this excellent study, followed by a couple free tutorials about how to make changes in your Miva Merchant 5.5 store:
How Changing a Button Increased a Site's Annual Revenues by $300 Million
It's hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. What was even worse: the designers of the site had no clue there was even a problem.
Article Continued: http://www.uie.com/articles/three_hund_million_button
To remove the Account options completely, view this tutorial.
To move the Create an Account option to the Invoice page, view this tutorial (with code).
NOTE: Thanks to Viking Coders for their reference to this article in their blog.
What do you think about foul language on Twitter?
OKAY! I could not find a working WordPress Survey plugin! So I put it on Survey Monkey. Please respond and share if you're a Twitter user:
http://www.surveymonkey.com/s.aspx?sm=yH_2bonza32LG6Hr4Dr6p6gg_3d_3d
Results as of January 30, 2009:
1. How do you feel about Tweets with foul language?
- 40% I am fine with it.
- 6.7% I am fine with it and use it regularly.
- 0% I'm offended but still follow.
- 0% I'm offended and unfollow when I see it.
- 53.3% It depends on the severity and/or frequency of the foul language. I might unfollow if bad enough.
2. Should Twitter or a third party Twitter app allow a filter or word-replacement function?
- 53.3% Don't be silly. Censorship has no place on Twitter. People can unfollow if they don't like it.
- 6.7% I'd be interested in an option in Twitter or third party app.
- 6.7% Twitter should filter foul language automatically for everyone to protect the children.
- 33.3% I don't care if someone makes an option. I wouldn't use it.
- 0% If a filter option existed, I'd stop using Twitter.
If you haven't responded, please respond as the more data, the better.
Attend the Miva Merchant Conference for only $299
Chuck Lasker is a speaker and MerchantTutorials.com is a sponsor of the 2009 Miva Merchant Conference in San Diego February 26-March1, 2009. Sign up before February 15th for only $299 and save $100!
I have attended many of these annual conferences and I can tell you it's worth it for users, store owners, developers, consultants and anyone else who uses Miva Merchant on a regular basis. The classes this year look even better than last year's, with a ton of hands-on help to focus on what the attendees are needing help with. The conference is a day longer, too, for more learning opportunities. This comes from company management listening to suggestions from last year!
The networking opportunities are very helpful, too. If you use modules, you can actually speak with the module developers. If you're looking for a consultant, all the consultants worth hiring will be there. And this is an opportunity to speak directly to the top management of Miva Merchant about any problems, issues or feature requests.
Click here for more information about the Miva Merchant Conference 2009
If you attend, be sure to stop by our table, check out our sample tutorials we'll have running, and pick up some free stuff (a surprise!).
Announcing new partnership with Miva Merchant
Yesterday MerchantTutorials.com began a new chapter in providing helpful tutorials to Miva Merchant users. Instead of two paid subscriptions levels (Basic and Full), we now provide three levels:
Basic Tutorials: Free at MivaMerchant.com. All the basic information users need.
Intermediate Tutorials: More detailed for users wanting to alter their store's design and functionality.
Advanced Tutorials: Third party modules, advanced techniques for optimization, design, SEO, functionality, tricks to make your site compete with the "big boys."
With this change comes a licensing agreement and partnership with Miva Merchant itself as the exclusive provider of training and help tutorials to Miva Merchant users. The Basic Tutorials are free at MivaMerchant.com for everyone. The Intermediate Tutorials are free to all Miva Merchant Service Club Members and only $79 per year for everyone else. The Advanced Tutorials are only $70 more per year and not only include amazing tips and tricks, but will be added to and updated on an ongoing basis.
MerchantTutorials.com is now also an official Business Training Partner with Miva Merchant:
With this new relationship, MerchantTutorials.com continues as the premier provider of Miva Merchant training by offering the easiest-to-understand video tutorials possible for Miva Merchant versions 5, 5.5 and coming soon, version 4 tutorials! Current subscribers will find over 50 new tutorials added in the Advanced area in the last few days, and will continue to see new tutorials added at a fast pace.
Don't forget to follow us on Twitter at http://www.twitter.com/MerchantTuts, and join our Facebook page at http://www.merchanttutorials.com/facebook.html.
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